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Enter your gym metrics below and get an instant personalised benchmark report. See how your revenue per member, churn rate, profit margin, and operations stack up against Australian gym industry averages for your specific gym type.
Percentage of members who cancel each month
Based on your metrics, here is where the biggest gains are
A gym health score of 75 or above out of 100 indicates strong performance across revenue, retention, profitability, and operations. Scores between 50 and 74 suggest room for improvement in one or more areas, while scores below 50 indicate significant issues that need attention. The score is calculated by comparing your metrics against industry benchmarks for your specific gym type, so a budget 24/7 gym and a boutique studio are measured against different standards.
Average monthly churn rates vary significantly by gym type. Budget and 24/7 gyms typically see 5-8% monthly churn, mid-market gyms 4-6%, boutique and premium facilities 2-4%, CrossFit boxes 3-5%, and yoga or Pilates studios 4-7%. If your churn is above the upper end of your category's range, you are likely losing members faster than peers, and even a 1% reduction can save thousands per year in lost revenue.
Healthy net profit margins for Australian gyms range from 8-15% for budget and 24/7 facilities, 12-20% for mid-market gyms, 18-28% for boutique and premium studios, 15-25% for CrossFit and functional training boxes, and 15-25% for yoga and Pilates studios. Margins below these ranges often indicate overspending on rent, staff, or marketing relative to revenue, or underpricing memberships for the level of service provided.
VERVE Pulse connects to your billing, booking, and marketing systems to track revenue per member, churn, margins, and every KPI in this report in real time — powered by AI, built for Australian gyms.